SaSa 莎莎美容化妝用品店 | http://www.sasa.com/
the design date of the project 項目設計年份
- 2007
client business 客户業務類別
- cosmetics & skincare shop 美容化妝用品店
client background 客户背景
Sa Sa International Holdings Limited ("Sa Sa" or "the Group") is a leading cosmetics retailing group in Asia. Listed on The Stock Exchange of Hong Kong Limited (the Stock Exchange) in 1997 (Stock Code: 178). Its over 150 retail stores and counters in Asia sell more than 400 brands of skincare, fragrance, make-up and hair care products including own-brands and other exclusive international brands. The Sa Sa Group employs over 2,500 staff in six markets across the region, covering Hong Kong, Macau, Mainland China, Singapore, Malaysia and Taiwan.
Established in 1978, Sa Sa has grown from a 40 sq. ft. retail space to become today’s regional "beauty" enterprise and is now the largest cosmetics speciality store chain in Asia and one of the top five retail groups in Hong Kong, according to the ‘Retail Asia-Pacific Top 500′ rankings of Retail Asia magazine, KPMG and Euromonitor in 2008. As one of the largest sole agents in cosmetics in Hong Kong, Sa Sa represents over 100 international beauty brands in Asia.
Sa Sa prospers on its successful and proven "one-stop cosmetics specialty store" concept, offering customers with a wide range of quality products. Its e-commerce arm, Sasa.com, provides online shopping service to customers as well as a strong marketing tool for the Group. Its vision is to become the dominant cosmetics retailing group in Asia.
The Group sells over 400 brands, covering over 15,000 cosmetics make-up, fragrances, skin care and hair care products under international brands including exclusive labels and own-brands. Its retail network currently comprises an extensive regional network of over 120 Sa Sa Cosmetics stores in Asia, a La Colline specialty store, an Elizabeth Arden counter and Suisse Programme counters. Our e-business platform, Sasa.com, also offers round-the-clock e-tailing with comprehensive product and corporate information.
In addition to selling its own-brand products, the Group also operates as the sole agent for many international cosmetics brands in Asia. Sa Sa is today one of the largest sole agents in cosmetics in Hong Kong, with services that include brand management, marketing, sales and distribution. Sa Sa has been appointed by a leading global prestige brand, Elizabeth Arden, as its sole agent in Hong Kong and Macau since October 2002. The Group currently manages over 100 exclusive international beauty brands including La Colline, Suisse Programme, Methode Swiss, Bergman, Nuxe, Caudalie, Ferre, Pal Zileri etc. This business accounts for over 38% of Sa Sa total retail turnover.
莎莎國際控股有限公司（「莎莎」或「集團」）為亞洲區內具領導地位的化粧品零售集團。莎莎於一九九七年在香港聯合交易所有限公司（聯交所）上市（股份代號：178）。莎莎於亞洲超過一百五十間零售店及專櫃，銷售逾四百個品牌產品，包括護膚品、香水、化粧品、頭髮護理用品、以至專有及獨家代理的國際品牌產品。在亞洲區內六個主要市場包括香港、中國大陸、新加坡、馬來西亞、台灣及澳門僱用逾二千五百名員工。
莎莎於一九七八年成立，從最初面積僅四十平方呎的零售櫃位，發展成為亞洲區居領導地位的化粧品零售集團，根據「Retail Asia」雜誌、KPMG及Euromonitor二零零八年「亞太區首500家零售商」排名，莎莎現為亞洲最大的化粧品連鎖店，亦為香港五大零售集團之一。莎莎在亞洲獨家代理逾100個品牌，為香港最大的化粧品代理商之一。
莎莎品牌享負盛名，全賴其廣受歡迎的「一站式化粧品專門店」概念，為顧客提供多元化的優質產品。旗下電子商貿網站Sasa.com除提供豐富產品及公司資訊外，還方便顧客隨時購物。集團的目標是成為亞洲化粧品零售業的翹楚。
集團銷售逾四百個品牌，包括超過一萬五千種化粧品、香水、護膚和頭髮護理用品，以及集團專有品牌和獨家代理的名牌產品。集團亞洲區的零售網絡包括逾一百二十間莎莎化粧品零售店、La Colline科麗妍專門店、Elizabeth Arden伊莉莎伯雅頓及Suisse Programme瑞士葆麗美專櫃。此外，集團電子商貿平台Sasa.com提供全日二十四小時網上零售服務、產品及公司資訊。
除銷售專有品牌產品外，集團亦為多個國際化粧品品牌的亞洲區獨家代理商。莎莎現為香港最大的化粧品代理商之一，負責獨家代理品牌的品牌管理、推廣、及分銷工作。莎莎自二零零二年十月起獲國際知名的化粧品牌Elizabeth Arden 伊莉莎伯雅頓委任為港澳區的獨家代理。集團現獨家代理逾一百個主要美容品牌，包括La Colline, Suisse Programme, Methode Swiss, Bergman, Nuxe, Caudalie, Ferre及Pal Zileri 等。此項業務佔莎莎總零售營業額逾百分之三十八。
client location target 客户業務目標地區
- Hong Kong 香港
- China 中國
the design date of the items 項目設計內容
- web ad design 網上廣告設計
- online promotion design 網上推廣設計
- flash banner design flash 動畫設計
flash banner design design of the project 項目的設計
